Dominic Rutterford

Brand identity, implementation and development and it’s relationship across all media

New Zealand

Maxim  – Design Director (full time 09.07 to 12.09) – brand creation and development for SME to large companies. Included an 11 month rebrand of Lumley – one of New Zealand’s largest insurance companies.

4i’s – Design/Ideas Director (full time 02.04 to 09/07) – a broad range of clients from wine producers to financial services to New Zealand arts to television to casinos to...

Cato Partners – Senior Designer (full time 06.03 to 02.04) – brand creation and development for large New Zealand private and publicly owned companies.

Europe

Next Big Thing – (freelance) – brand creation and development for the Whitefriars retail development in Canterbury.

The Workroom – (freelance) – brand development for the Scouts by creating a literature system for their adult training materials using illustrations by Kate Miller.

Studio One – (freelance) – several individual pieces of literature and campaigns for the property development industry.

Mustoes – (freelance) – interactive work for Lycos

Pauffley – (freelance and fulltime) – web and print work for BT, Camelot, Lovells and Zurich. Also design direction for Electrocomponents Annual Report and Aegon Annual Report website.

Enterprise IG – (freelance) – work included being part of the rebranding team on Arthur Andersen. I designed the Brand Identity Swatch Book and the extranet brand guidelines. Other work there included web work for Cable and Wireless, rebranding and intranet work for BP, rebranding for Thomson holidays and DFEE.

The Identity Business – Dublin (freelance) – rebranding work for Eircom, the then newly privatised Irish telecommunications company.

Interbrand – (freelance) – brand identity work.

Alter ego – (freelance) – the design and production of an awards brochure for British Aerospace. This included traveling around the country for the photography shoot and going on press for the print.

Design House – (freelance) – part of the rebranding team on British Steel. Work included a brochure for British Steel products. Other work included print and digital work for BT.

SAS – (freelance) – literature and digital work for BT and new company Vio, a digital graphics network for BT and Scitex. Self promotional calendar celebrating the 1998 World Cup in France. This calendar went on to win a Mc Naughton paper award and a European design award.

BLD Europe – Brussells (freelance) – consumer literature for Yamaha, Compaq and Technics.

Thumb design – (freelance) – digital and print work for Cable and Wireless and a brand identity for Infineum, a new company formed from the merger of Exxon and Shells aviation fuel divisions.

other* – (freelance) – design of the other* webside plus print and web work for Grouptrade a new e-commerce outfit specialising in office equipment.

Phosphorus – (freelance) – website for Phosphorus, an interactive television consultancy.

Media Catalyst – (freelance) – a pitch winning joint branded website for Sony and Ericsson phones.

Navy Blue – (freelance) – signage work for Orange.

Lloyd Northover (full time and freelance) – annual report and identity design. Identity guidelines CD-rom work for Caultaulds.

CGI – (freelance) – web work for Connex rail, Severn Trent and CGI.

Wax – (freelance) – house style, brand identity and magazine design for Wax, a dance music magazine.

Other clients have included Bamber Forsyth, Smithfield Design, Carnegie Orr

Fluent – Illustrator, Photoshop, InDesign, Quark, Imageready, Dreamweaver

Knowledge of – Flash, Fireworks

Shortlisted New Zealand Best Award 2007
European Design Award 1999
Mc Naughton Paper Award February 1999
Creative Design Award (Newspaper Society) February 1992